Brand Marketers: Letting You In On My “Gilty” Pleasure…
Here’s a tip for brand marketers – my heart races every single day before noon and then again around 9 PM. Unbelievably, it’s not caused by stress at work or my decompressing thereafter. Rather it’s...
View ArticleLifestyle Brands…All the Buzz in Fashion and Beauty Marketing
Are you a fashion marketer, beauty marketer or senior executive setting your sights on lifestyle-brand status? As I comb daily through WWD for the latest and greatest in leisure, lifestyle and beauty...
View ArticleFeel Better+Look Better+Play Better = A Healthier & Happier You!
Setting: A Dinner Party At a recent dinner party (gluten-free fare I may add), a group of us were discussing the highly popular topic of how we are all trying to live healthier and more active lives –...
View ArticleWhy “marketing to boomer” myths are holding back your business
It happened again. I got ‘that’ direct mail piece in the mail. How many times will they mail to me before I am flagged as a perennial non-responder (aka not-interested, at least not for now). It’s...
View Article8 Effective Ways to Enhance the Healthcare Brand Experience
Imagine how you’d feel if your healthcare provider treated you like Apple or USAA? I thought of this idea on a recent post-op visit to a top healthcare provider. While the surgery was a clinical...
View ArticleThe Fickleness of Brand Loyalty
As a longstanding Bloomingdales “Loyalist” (enrolled in their loyalty program), I thought I was being recognized for my years of brand dedication, not to mention financial commitment. It was also my...
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